Google Ads conversion tracking is an analytics service provided by Google Inc. that is used to connect data from the Google Ads advertising network with actions performed on this Site.
Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the collected personal data to track and examine the usage of this website, compile reports on its activities, and share them with other Google services. Google may use your personal data to contextualize and personalize the ads of its advertising network. This integration of Google Analytics anonymizes your IP address. The data sent is collected for the purposes of personalizing the experience and statistical tracking. You can find more information on the "More information on Google's handling of personal information" page.